Casting and Sourcing: in charge of casting models, renting props, and hiring photographers, hair and makeup artists, stylists and assistants according to the creative director’s vision.

Location Scouting: ideate, source and book seasonal campaign locations.

Digiteching and Asset Management: act as digitech on all in-studio shoots, make selects and deliver all assets. 

Sample Coordination: work with production and merchandising teams to make sure all necessary samples are on time, visually correct and organized in studio or on location.

Shoot Planning: create and manage a detailed photoshoot calendar to ensure all ecommerce and campaign photos are being delivered by the deadline.

Budget Management: create yearly photoshoot budget proposals and ensure we are on track to meet budget goals on each shoot.

Admin: create and send call sheets, obtain permits and COIs for all shoots, manage vendor invoices and payment.

Leadership: manage and provide mentorship and guidance to creative production assistant

Photoshoot Assistance: execute monthly editorial, ecommerce, and product photoshoots, including creating and managing shot lists, coordinating samples, styling products & dressing models.

Creative Asset Management:  keep a library of imagery for ParrishLA using Lightroom. Coordinate selection process, retouch and make assets available to all relevant parties via Box in a timely manner.

Ecom Site Management: oversee weekly product uploads and creative changes to ParrishLA.com using Shopify.

Graphic Design: create assets using photoshop for website homepage, social channels, and paid advertising.

Budget Management: track photography budget and ensure all shoots are staying under allotted budget.

Ecom Site Management: manage day to day activities on ShopRachelZoe.com and ParrishLA.com, including uploading new merchandise, running promotions and managing site updates

Partnerships and Buying:  buying inventory from third party partners, creating promotional schedules, inventory management and fulfillment, and relationship management.

Email Marketing: Oversee promotional emails 3x per week emails for both brands through Klaviyo,

Ecommerce Assistance: Provide support on all aspects of ShopRachelZoe.com, including product uploads, merchandising, and customer service.

Event Assistance: Helped plan and execute experiential marketing events such as POPSUGAR Play/Ground and the launch of POPSUGAR x Kohls.

Event Proposals: Created sample budgets, mood boards, and write ups for proposed marketing events.